Latest In: Michael Della Penna

InMarket labubus Michael Della Penna PopMart

Labubu Lessons: The Power of Virality, Treat-Yourself Culture and Owning a Moment

Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that…

Executive Viewpoints August 11
CTV InMarket Michael Della Penna

How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and…

Executive Viewpoints April 14
Aldi Bettergoods Dollar Tree InMarket Michael Della Penna Sam's Club Target Walmart

What Walmart’s Bettergoods Means for the Value Wars

Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A…

Executive Viewpoints August 21
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