Latest In: marketing funnel

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The bottom of the funnel has become a key place for brands to differentiate.

How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…

Features October 24
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New research from Infillion highlights dramatic shifts in consumers' shopping journey.

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as…

Features September 27
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