Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement
Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device…
News February 28
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Oracle Integrates Swirl Mobile Platform Into Marketing Cloud Ecosystem
Mobile marketing platform provider Swirl has launched its Mobile Presence Management and Marketing Platform on the Oracle Marketing…
News August 4
The Delicate Art Of Delivering A Personalized Experience
According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization,…
Executive Viewpoints August 2
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Top CRM Questions Asked By Marketers For Marketers
Last week I attended the annual Customer Relationship Management Conference (CRMC) in Chicago. With approximately 700 retailers, solution…
News June 20
Elastic Path Introduces Adobe-Compatible Commerce Platform
Elastic Path Software has released two versions of its commerce solution, Elastic Path Commerce and Elastic Path Commerce…
News January 5
Marketers And Consumers Remain Far Apart On Advertising Perception
There appears to be a major gap between marketers and buyers when it comes to the perception of…
News November 3New Research Says Social “Fans” Spend More
Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged…
News March 24
Personalized Gift Card Platform Promises To Raise Redemption Rates
Promotional gift cards have had significant appeal to retailers looking to attract new consumers, but one of the…
News February 5Top Stories
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