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Latest In: markdown strategy

acquisition costs Customer loyalty discount strategy loyalty programs markdown strategy mass promotions omnichannel promotions personalization personalized offers promotion fatigue promotions engines retail marketing retail promotions shopper data XCCommerce
Dan Surtees Are Mass Promotions Doing More Harm Than Good?

Are Mass Promotions Doing More Harm Than Good?

Promotion fatigue exists — for both the consumers receiving offers and the retailers sending them. But they’re also…

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