Latest In: Macy's

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The Macy's Herald Square flagship.

New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Activist investment firm Barington Capital Group and real estate development company Thor Equities have taken a stake in…

News December 10
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The Today Show's Jill Martin will host a Peacock Special for Macy's in tandem with the parade.

Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special

Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one…

News November 27
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The bottom of the funnel has become a key place for brands to differentiate.

How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…

Features October 24
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Macy’s Expands Media Network with Post-Purchase Offers

Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout…

News August 8
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‘You Sunk My Battleship!’: Toys ‘R’ Us Shops to Open at Navy Exchange Stores

WHP Global has licensed Toys ‘R’ Us shops for two Navy Exchange Service Command (NEXCOM) stores, with plans…

News July 25
data-driven marketing Deloitte Digital Featured Macy's personalization Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024)
Legendary department store Macy's tapped Deloitte Digital to level up its CX, including improved personalization for five key customer journeys.

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…

Features July 22
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Macy's has rejected a buyout offer after months of negotiations.

Macy’s Ends Buyout Talks with Arkhouse, Brigade; Looks Ahead to Company’s ‘Bold New Chapter’

Macy’s board of directors has unanimously agreed to terminate buyout discussions with Arkhouse Management and Brigade Capital Management…

News July 15
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Reviving Retail: The Lucrative Potential of Shopping Mall Redevelopment

Traditional shopping malls are poised for a dynamic transformation, presenting attractive real estate opportunities as more spaces become…

Executive Viewpoints May 15
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Manhattan D.A. Indicts Two People for Running $1 Million Fencing Operation

Rehana’s Cosmetics, a perfume and cosmetics store located just blocks from the Macy’s flagship in midtown Manhattan, allegedly…

News May 9
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