Lululemon Strives To Be ‘Data-Informed’ Not ‘Data-Driven’
In an effort to “amplify the authentic relationship” between the lululemon brand and its customers, the fitness apparel…
Features October 5
Latest In: loyalty
To Empower Your Loyalty Program, Turn Members Into Brand Advocates
When was the last time you actually felt rewarded by a retail loyalty program? When was the last…
Executive Viewpoints September 27
Fostering Loyalty In The Digital Age
“Anyone can sell their product by dropping prices, but that does not breed loyalty.” ― Simon Senik Loyalty. Oxford…
Executive Viewpoints September 20How To Attract Millennials And Keep Them Coming Back For More
By Marci Hansen, SheerID As of last year, the Millennial generation overtook the Baby Boomers as the largest…
Executive Viewpoints September 193 Ways Retailers Can Dominate With Relevance This Back-To-School Season
By Kathy Menis, Signal With the end of August approaching, many people are in back-to-school mode: parents, students,…
Executive Viewpoints September 2Emarsys Enlists Antavo To Bring Behavior-Based Rewards To Online Retail
Cloud marketing software provider Emarsys has partnered with Antavo, an e-Commerce reward program developer, to provide its e-Commerce…
News August 24Walgreens Becomes First Retailer To Integrate Loyalty Program With Android Pay
Walgreens has integrated its Balance Rewards loyalty rewards program with Android Pay, making it the first retailer to…
News August 24
Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending
When it comes to marketing, long gone are the days of a business sending out a homogeneous message…
Executive Viewpoints August 23Jo-Ann Fabrics Deploys Mobile App To Reward Loyalty, Woo Millennials
Jo-Ann Fabric and Craft Stores has partnered with mobile shopping app provider Ibotta to offer cash-back rebates on…
News August 4Top Stories
