licensing

Express Enters ‘Mutually Transformative Partnership’ with Toys ‘R’ Us Owner WHP

Express has entered a broad-reaching partnership with brand management firm WHP Global, owner of the Toys ‘R’ Us, Babies ‘R’ US and…

American Eagle to Expand Presence in India with 50 New Stores

American Eagle’s licensee in India, Aditya Birla Fashion and Retail Limited (ABFRL), has announced plans to open 50 additional stores across the…

Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital…

WWE Signs Wide-Reaching Deal with Fanatics for Official Ecommerce Site, Trading Cards and NFTs

Professional wrestling organization WWE has teamed up with online sports destination Fanatics in a comprehensive new deal that covers ecommerce and licensed…

Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young people by bringing joy…

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be…

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