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Latest In: Kroger Precision Marketing

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Everything you need to know about retail media

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether…

Features November 26
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Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof

Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger…

News July 31
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Kroger Precision Marketing Adds In-Store Digital Screens

Kroger Precision Marketing (KPM) will deploy digital screens in select Kroger stores, offering animated content displayed on integrated,…

News June 20
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Kroger Sharpens Ecommerce Focus with New Business Unit

Kroger has created a new ecommerce business unit designed to align all the teams contributing to the online…

News March 12
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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…

Features October 15
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Kroger Precision Marketing is bringing its first-party data to the Yahoo DSP.

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° —…

News May 1
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Kroger is adding Cooler Screens' smart screens to 500 stores.

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new…

News May 24
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Disney and Kroger Collaborate on Streaming Retail Media Push

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming…

News April 19
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Kroger is expanding its retail media offerings into connected TV (CTV).

Kroger Media Network Makes the Leap into CTV

The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform…

News September 13
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