Latest In: kirk hendrickson

When Shoppers Touch Products, They Generally Purchase

Understanding shopper behavior at retail is the foundation to designing environments that promote purchasing, but retailers face a…

Executive Viewpoints December 20

For Better Research, Create An Authentic In-Store Experience

By Kirk Hendrickson, Eye Faster Shopper research is a cornerstone of brand/product research programs that seek to engage…

Executive Viewpoints July 10