With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming
It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…
News November 29
Latest In: key opinion leaders
145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run…
Features August 23
Influencers Accelerate U.S. E-Commerce Sales In China
For efficient brand impact in China’s massive retail market, more U.S. retailers are turning to key opinion leaders…
Executive Viewpoints March 28
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Retail Tax Accuracy Starts With AI Product Categorization, Not Calculation
Today’s retail environment is defined by constant change. Product catalogs expand and contract with seasonality. New SKUs are introduced at speed. Channels and marketplaces continue to proliferate. At the same time, tax…
August 24
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