Latest In: John Andrews

Why Personalization Guesses, but Context Understands

For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they…

Executive Viewpoints September 25

Retail is Finally Conversational, but Most Brands Aren’t Ready

For years, ecommerce has been stuck in a transactional rut. Shoppers type in a keyword, scroll through product…

Executive Viewpoints June 23