Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
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Labubu Lessons: The Power of Virality, Treat-Yourself Culture and Owning a Moment
Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that…
Executive Viewpoints August 11
How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do
As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and…
Executive Viewpoints April 14
Three Tactics for Optimizing CTV Success
As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad…
Executive Viewpoints September 24
What Walmart’s Bettergoods Means for the Value Wars
Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A…
Executive Viewpoints August 21Top Stories
