Retailers Use Mixed Reality To Fine-Tune Real World Store Layouts
Augmented reality (AR) and virtual reality (VR) are proving their ability to help retailers perfect the physical in-store…
News July 17
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How VR Is Transforming Retail Market Research
When we hear about virtual reality in the news, it’s usually a story about consumer-facing applications like video…
Executive Viewpoints November 28The ROI Of VR
By Mark Hardy, InContext Solutions If you’re feeling like today’s retail industry has become more cutthroat than ever,…
Executive Viewpoints October 2
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
InContext Solutions Names David Rich Executive Chairman
VR solutions provider InContext Solutions has appointed analytics expert David Rich as its new Executive Chairman. Rich will…
News September 6Retail Business Students Graduating With Virtual Reality Certification
Virtual reality could soon be a normal consumer experience in retail, and the Sam M. Walton College of…
News May 19
Virtual Reality Product Testing Improves Merchandising For Baby Food Brand
Consumers faced with too many choices can easily become confused — and a confused customer is an unhappy…
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