New Balance Improves Product Training To Drive Associate Advocacy
Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the…
News December 18
Latest In: incentives
Increase Sales. Learn What Customers Want. Price: $25
By Rodney Mason, CMO, parago Here is important news for retailers who are competing for the increasingly frugal…
Executive Viewpoints September 27BodyMedia Sees 16% Conversion Rate With Social Referral Programs
Word-of-mouth (WOM) marketing is playing a pivotal role in cross-channel marketing programs, largely due to the continual rise…
News June 241-800-Flowers Improves Employee Productivity With Work.com
Cutting-edge organizations are recognizing the benefits of utilizing social networking sites and more interactive communication methods to improve…
Features November 2Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations
As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies…
News August 6South Moon Under Drives 24% Conversion Rate With Shopping Cart Abandonment Email Campaign
Despite the rise of mobile and social marketing strategies, email has remained a powerful tool for retailers to…
News July 19Birkenstock Central Boosts Conversions, Engagement With Behavioral-Triggered Email Campaigns
Shopping cart abandonment is an ongoing struggle for a majority of today’s retailers. Between the rise of price-comparison…
News May 3Sneakpeeq Leverages Gamification To Optimize Purchase Incentives
Flash sale and daily deal sites utilize time restrictions and limited access to generate greater purchase urgency. Other…
News April 26Tapping Gamification To Optimize Employee Engagement
Part IV of “Gamification In Retail” reveals how retailers can utilize games and motivational incentives to surge employee…
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