incentives

Is Good Karma The Newest Customer Reward?

Several years ago I heard a futurist predict what the retail economy would be like by 2020. One of his big ideas…

34% Rise In Ad Blocking Forces Retailers To Seek Marketing Alternatives

Retail brands need to step up their search for additional ways to reach consumers online, as there is strong evidence that more…

Hibbett Sports Cuts Scheduling Time By 75% Across 1,000 Stores

Real-time responsiveness to changing conditions is vital to success in athletics, and it also has turned out to be an enormous help…

Do Loyalty Program Tiers Matter?

Customer loyalty and rewards programs are designed to enhance the overall brand experience, boost engagement and generate more sales. However, many retailers…

The Common Practice That’s Slowly Eroding Your Company

When you’re contemplating how your business can rise to the next level, you might turn to an internal performance audit to gather…

BeachMint Attracts New Customers With Kiip Mobile Rewards

Emerging media channels are providing retailers with a variety of new ways to engage consumers and drive sales. Online gaming networks and…

New Balance Improves Product Training To Drive Associate Advocacy

Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the end — sell products….

BodyMedia Sees 16% Conversion Rate With Social Referral Programs

Word-of-mouth (WOM) marketing is playing a pivotal role in cross-channel marketing programs, largely due to the continual rise of social media. In…

1-800-Flowers Improves Employee Productivity With Work.com

Cutting-edge organizations are recognizing the benefits of utilizing social networking sites and more interactive communication methods to improve employee productivity and overall…

Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations

As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies to reach and communicate…