How To Use In-Store Beacons: 6 Best Practices
By David Bozin, Bindo Those who use mobile technology to market to consumers have a responsibility to do…
Executive Viewpoints July 27
Latest In: in-store engagement
Bridging The Gap: How Mobile Connects The Digital And Physical Shopping Worlds
By Josh Marti, Point Inside Imagine walking into a store that seamlessly connects your online digital experience with physical…
Executive Viewpoints October 17Five Reasons Retailers Should Be Excited About Beacons
By Brian Anderson, Associate Editor It seems as though anything that has a lowercase “I” at the beginning…
Executive Viewpoints February 26
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
FJ Benjamin Taps Tyco To Track In-Store Shopping Behaviors
FJ Benjamin, a luxury and lifestyle group that includes brands such as Banana Republic, Celine, Gap and Givenchy,…
News February 20Duane Reade’s New Broadway Location Steps Up The In-Store Experience
Retailers are stepping up their brick-and-mortar engagement strategies to boost overall foot traffic and purchase rates. Duane Reade…
News August 1Study Indicates 70% Of Retailers Adding Technology-Enabled Touch Points; In-Store Mobile Commerce On The Rise
Due to advanced smartphone technology, today’s consumers have new, expanded access to product information at any time. Faced…
News December 13Optimizing In-Store Customer Service During The Holiday Shopping Season
Black Friday is days away and retailers are arming store associates with excess inventory to satisfy shoppers looking…
News November 21Modell’s Rolls Out AccessVia In-Store Signage System Over 6-Week Period
In-store signage has a significant impact on the in-store shopping experience and how consumers view brands. Savvy retailers…
News November 8The State Of Labor In Retailing: Taking The Lead From Innovators
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on…
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