Planet Fitness Joins the Retail Media Game
Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the…
News January 29
Latest In: in-store advertising
Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads
Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted…
News January 8
To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem
In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the…
Features August 20
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
The Science Behind In-Store Marketing And How Brands Can Respond
By Chris Souza, Marketing Manager, IZ-ON Media “Don’t think about an elephant.” And now you’re thinking about a massive…
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