Latest In: in-store activations

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The Holiday Hall at Target

Target Unwraps Immersive Store and Digital Experiences for Holiday Shoppers

Target has transformed its aisles and app into a “fantastical destination” for the holidays, designed to capture the…

News November 4
Claire's Decentraland Featured Gen Zalpha immersive worlds in-store activations metaverse OOH Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) Roblox ShimmerVille
Claire's CMO Kristin Patrick shared an exclusive view of the retailer's growing IP universe, which has ShimmerVille at the center, and includes the metaverse, social, OOH, stores and more.

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

Features November 7
brand transformation Claire's in-store activations Kohl's store-in-store
Claire's presence at Kohl's includes both generation-specific and seasonal displays.

Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an…

News October 26
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