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Latest In: identification technology

bluecore customer data customer marketing Featured Fender identification technology personalization Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024)
Fender is using Bluecore technology to better analyze and understand its customer file, and send more relevant marketing to its music enthusiasts.

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…

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