Latest In: holiday promotions

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The Psychology of Holiday Spending in an Uncertain Economy

Every holiday season, retailers collectively try to answer one question: how much are consumers willing to spend? This…

Executive Viewpoints November 12
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Why Black Friday Is the Perfect Test of the Price-vs.-Value Equation

Black Friday presents retailers with an interesting promotional challenge. It marks the beginning of one of the most…

Executive Viewpoints November 9
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KPMG Holiday Self-Gifting Jumps 18% As Shoppers Plan to Treat Themselves

KPMG: Holiday Self-Gifting Jumps 18% As Shoppers Plan to Treat Themselves

Key Takeaways U.S. consumers expect to spend an average of $783 this holiday season, up 5% from last…

News October 21
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Amazon Gets A Head Start On ‘Black Friday’ Deals

While brands such as Walmart, Office Depot and Overstock already have opened the floodgates of early “Black Friday”…

News November 2
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Amazon Generates Sales For 60% Of Retailers And Manufacturers

Amazon continues to dominate the e-Commerce spectrum, generating sales volume for 60% of retailers and manufacturers when comparing…

News September 14
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Maximizing Events: Promotions Optimization For Mother’s Day & Beyond

Mother’s Day is a time for children and spouses to express appreciation for the moms in their lives…

Executive Viewpoints May 5
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A Shopping Miracle [Infographic]

The holiday shopping season appears to be promising for retailers this year; in fact, according to research from…

Executive Viewpoints October 23
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