Latest In: HOKA

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Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing

While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…

Features November 20
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Unlocking the Value of Fit Tech: Personalization and Recommendations

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as…

Features September 11
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HOKA has opened a new flagship store in the heart of midtown Manhattan to engage its growing community of runners and movers.

Why HOKA Raced to Midtown for its First Global Flagship

Initially a cult classic among runners and exercise fiends, HOKA is now undeniably a mainstream phenomenon. In fact,…

Features June 13
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