Latest In: highest-spender

Gen X is actually the highest-spending consumer cohort, well above Gen Z.

Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033

As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New…

Features July 24

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Melissa Minkow and Nikki Baird: AI Is Reshaping the Retail Shopping Journey, but Retailers Are Still Catching Up

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Walmart’s Chief Growth Officer on Why Retail Media, Membership and AI Are Just Getting Started

Beyond the Match: How Retailers and Brands Aim to Ride 2026 World Cup Momentum

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One Product, Two Prices: Surveillance Pricing Laws Put Retailers on Notice

Five Below’s Revenue Surges on Squishy Dumplings and Social Media Listening

Macy’s, Ulta Report Consumer Resilience and Strong Q1 Results

Beyond the Dress: Inside David’s Bridal’s Transformative Platform Strategy

How Frances Valentine Built a Viral Fashion Brand Around Women 50+

The New Rules of DTC: How AquaSonic Became a Multi-Channel Powerhouse

AI-Powered Pricing: The Future of Retail — or a Friction Point?

Calling BS in the Sauce Aisle: How One CPG Brand is Taking on Big Food

The AI Shopping Journey: What’s Delivering Results for Retailers Now

Will AI Replace the Store Associate? Separating Hype from Reality

From Click to Confidence: Elevating AI‑Powered Ecommerce Experience and Scale with Shopify, Microsoft & Vertex

Fragmented Commerce: Where Enterprise Growth Breaks Down

The Dawn of AI and Agentic Commerce: Key Consumer Research on Agentic AI

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