Retailers Are Learning To Live In An Artificial And Augmented World
Consumers can be a fickle yet demanding bunch. With more information available to them than ever before, they…
Executive Viewpoints February 11
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For A Limited Time Only: How Companies Can Use Data To Create A Sense Of Urgency
Retail marketers have used scarcity — the diminishing supply of a product or service — as a way…
Executive Viewpoints April 30Only Looking At Customer Data? You’re Doing It Wrong
By Hamaad Chippa, Informatica Over the past 10 years, retail revenues during the holidays have grown at a…
Executive Viewpoints November 28
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
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