Latest In: growth strategy

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Ulta Beauty webpage detailing plans for new online marketplace.

Ulta CEO Lays Out Growth Strategy, Announces Plans for Online Marketplace

Ulta Beauty will launch a third-party marketplace later this year as it seeks to combat slowing sales and…

News March 17
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Athletes go for a jog in Lululemon gear.

How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition

Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The…

Features February 3
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Halara, the athleisure brand turned social media sensation, put its product innovation on display at its recent SoHo NYC pop-up as part of a long-term differentiation strategy.

Why Product Innovation was the Star of Halara’s SoHo Pop-Up

The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total…

Features June 20
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One of Starbucks' Greener Stores.

Starbucks Names First North America CEO, Doubles Green Store Count as Growth Push Continues

Starbucks has reorganized its global leadership structure as it moves forward with its “Triple Shot Reinvention with Two…

News March 25
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Brooklinen is expanding its omnichannel strategy to include a growing B2B division and presence on Amazon.

B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities…

Features November 13
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Starbucks has unveiled its new Triple Shot Reinvention plan.

Starbucks Unveils Evolved ‘Reinvention’ Plan

Starbucks has added new flavor to its long-term growth strategy in what it is calling the “Triple Shot…

News November 3
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Levi's outlines aggressive growth strategy based on becoming DTC-first

Levi’s Plans to ‘Accelerate Growth’ by Adding 400 New Stores, Tripling Ecommerce

At its June 1, 2022 Investor Day, Levi Strauss and Co executives laid out an aggressive strategy to…

News June 2
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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…

Features December 7
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