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Latest In: growth marketing

brand strategy chief marketing officer customer acquisition growth marketing Natalie McGrath Rent the Runway Rent the Runway CMO
Rent the Runway has hired Natalie McGrath as its new CMO in order to drive growth marketing and branding efforts. She will report to CEO Jennifer Hyman.

Rent the Runway Taps New CMO, Sets Sights on Profitability

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and…

News February 28
brand marketing CMO interview dtc executive interview Featured growth marketing Kizik performance marketing Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023)
Kizik CMO Alex McArthur is putting the brand's product innovation at the center of marketing storytelling.

Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…

Features August 14
American Giant Business Intelligence Daasity data and analytics data-driven business ecommerce Featured growth marketing
Homescreen for American Giant ecommerce site

American Giant: Driving Growth by Democratizing Data

Over the past 10 years, American Giant has gained a reputation as the creator of the greatest hoodie…

Features August 31
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