Amazon Dives Into the Shark Tank to Promote ‘Buy It Now’ Launch
Borrowing a page from Shark Tank, Amazon will premiere its new Buy It Now game show on Prime…
News October 3
Latest In: GroupM
Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel
Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon…
News June 18
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings
Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all…
News October 12
How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing
Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. It’s never been…
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