Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23
Latest In: Google
4 Ways Google is Making it Easier to Shop (and Sell)
Google is not a retailer or a marketplace, and it doesn’t want to be — the company is…
Features April 8
Google Offers up its Search Engine Tech to Retailers
The search engine — such a commonplace tool in today’s world and yet so difficult to execute well,…
News March 30
Google Drives Into Last Mile Tech Arena
As last mile efficiency has moved from a nice-to-have to a business necessity, some of the world’s largest…
News March 21
A Local SEO Guide for Franchise Owners
The post-pandemic business landscape is a hotbed for SERP (search engine results pages) ranking competition. With drastic algorithm…
Executive Viewpoints February 28
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for…
Executive Viewpoints February 18
3 Brand Marketing Lessons from Super Bowl LVI’s Ads
People watch the Super Bowl to be entertained and to take part in one of the few remaining…
Features February 14
Study: Even Anonymous Online Customers Leave Multiple ‘Clues’ Indicating Purchase Intent
One of the top digital challenges faced by retailers is driving shoppers to their ecosystem in the first…
Features February 11
As Meta Flounders, Amazon and Google Prove it’s All About the Advertising
Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some…
News February 4Top Stories
