What Google Analytics 4 Means for Your Ecommerce Site
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics…
Executive Viewpoints July 4
Latest In: Google
Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions
Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online…
News June 29
Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach
Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are —…
News June 22
Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping
Microsoft it is reportedly testing out a new retail marketplace in the U.S. on its Bing search engine,…
News June 15
Retail Media is on Fire — and with Good Reason — But Harnessing it for Ads is Tricky
There are few things in the world more intimate than our shopping carts. From diapers and pet food…
Executive Viewpoints June 13
Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature
Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already…
News June 8
Albertsons Adds Product Reviews Across Multiple Banners’ Websites
Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway, Vons, Jewel-Osco…
News June 3
How Gorjana Beat Costly, Wasteful Fraudulent Ad Clicks
Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the…
Features June 3
Google’s Second Store to Feature ‘More Intimate’ Neighborhood-Focused Format
Google is sticking close to home with its second brick-and-mortar location. Set to open June 16, 2022 in…
News June 1Top Stories
