Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era
The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep…
Executive Viewpoints April 29
Latest In: Google
Google Again Delays Cookie Deprecation, This Time to 2025
In what has become a recurring plotline, Google has once again delayed third-party cookie deprecation on its Chrome…
News April 24
How Gen AI is Reshaping our Understanding of User Intent
As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how…
Executive Viewpoints April 17
4 Strategies from the Most Visible Retail Brands
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their…
Executive Viewpoints April 15
Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year
We are past the point of conjecture about whether AI will upend the retail industry; it already has.…
Executive Viewpoints April 11
The Dark Side of the Surveillance Economy and What Retailers Should Do About It
Businesses across the spectrum have benefited hugely from the rise of the “surveillance economy” — the business of…
Features April 10
Uber Eats Debuts Autonomous Food Deliveries in Phoenix Market
Uber Eats has expanded its partnership with Waymo — the autonomous vehicle division of Google parent company Alphabet…
News April 5
Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences
Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize…
News March 27
Future Forward: Zero-Party Data and the Evolution of Retail Advertising
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation…
Executive Viewpoints March 26Top Stories
