Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers
Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In…
News February 25
Latest In: gift card
Why Retailers Should Dust Off The Old Gift Card Strategy
By Michael Smallwood, Bitmo We’re all familiar with the classic gift card — those plastic little cards of…
Executive Viewpoints September 16
How Prepaid Commerce Helps Retailers Kick The Couponing And Discounting Habit
Retailers are constantly being tasked with creating new ways to acquire new customers, drive sales, engage with shoppers…
Executive Viewpoints March 8
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How To Keep The Spark Alive In A Retail Gift Card Program
They say absence makes the heart grow fonder. With gift cards, however, “out of sight, out of mind”…
Executive Viewpoints February 22
Gift Card Specialist Brings Storefront To EBay
It’s no secret: consumers love their gift cards. The more places they can get them, the better. To…
Features February 5
When Even A Gift Card Doesn’t Fit, Take It To A Gift Card Exchange
Even though gift cards are a favorite solution for holiday gift-giving, it appears more than half (51%) of…
News January 19Neiman Marcus Launches New Consignment Gift Card Program With The RealReal
Neiman Marcus is partnering with The RealReal to launch a new consignor gift card program. With the program,…
News July 22CVS, Subway Adopt Openbucks Gift Card Payment Network
With the Openbucks gift card payment network, shoppers can now use their retail gift cards as cash online…
News January 3Crate And Barrel Deploys QR Codes To Promote Gift Card Contest
Crate and Barrel has joined other leading retailers, such as Macy’s, Target and Wal-Mart, in deploying a marketing…
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