Latest In: geofencing

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Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to…

News March 27
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Geofencing And Mobile Push Notifications: A Match Made In Customer Engagement Heaven

In a world where people are bombarded by noise and messages at all times, there’s extreme value in…

Executive Viewpoints August 7
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The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

By Todd Chusid, Anexinet The phrase, “there’s an app for that” has become so ubiquitous as to now…

Executive Viewpoints June 6
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Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level

It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the…

Executive Viewpoints August 2
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Rover Raises $1.1 Million To Propel Location-Based Mobile Marketing

Rover, a Toronto-based provider of location-based mobile marketing platform has raised $1.1 million in seed funding. The company…

News May 26
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DICK’S Sporting Goods Maintains Focus On Omnichannel Excellence

In 2014, DICK’S Sporting Goods realized the bottom-line impact of omnichannel strategies.  The sporting goods retailer’s e-Commerce business…

Features April 8
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Beacons For Beginners: 6 Things You Need To Know

You’ve probably been hearing about beacons a lot lately. Even Retail TouchPoints has covered the beacon space through…

Executive Viewpoints April 15
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