gen z

Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities

The metaverse seems to be everywhere these days, while technically being nowhere. (Its entirely virtual existence is the appeal, after all.) But…

Top 5 Ways Retail Brands Can Win with Gen Z

As we look at what is filling the diminishing role that religion plays in the lives of Gen Z, we can clearly…

Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience

[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the announcement covered in this…

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with…

Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights…

Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called Cdrop. Aimed at…

How Resale is Driving the Reinvention of Luxury Retail

After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has been “circularity.” The term…

Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

While the pandemic had a chilling effect on apparel sales as a whole, the resale sector was blazing hot: it grew 29%…

Marketers Need to Rethink Strategies for Attracting Younger Generations

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit the hardest. Euromonitor predicts…

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

Study: Time Spent In Mobile Apps Drives Retail Sales Across In-Store, Online Channels

Mobile has continued its exponential growth as a sales and marketing channel for retailers, and it’s easy to see why. On average,…

88% Of Gen Z College Students Still Shop In-Store — How Can Retailers Draw Them In?

Gen Z are taking their position as an economic force: the generation now accounts for 40% of global sales, according to data…

gen z

Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities

Top 5 Ways Retail Brands Can Win with Gen Z

Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

How Resale is Driving the Reinvention of Luxury Retail

Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Marketers Need to Rethink Strategies for Attracting Younger Generations

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Study: Time Spent In Mobile Apps Drives Retail Sales Across In-Store, Online Channels

88% Of Gen Z College Students Still Shop In-Store — How Can Retailers Draw Them In?

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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