gen z

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

In a world awash with data, what matters is not how much you have but what you do with it. Judged this…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

Claire’s Sets up Shop in 20 Macy’s Stores

Claire’s has announced a new partnership with Macy’s to bring shop-in-shops to more than 20 Macy’s locations across the U.S. just in…

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces…

74% of Millennials Would Like Pre-Owned Gifts — Here’s How Resale Can Flourish During the Holidays

Younger shoppers are no longer afraid of secondhand gifting —67% of millennials said they would be likely to give a pre-owned item…

Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World

American Eagle Outfitters, Inc. (AEO) has invested heavily in winning the hearts, minds and dollars of Gen Z consumers. From Roblox to…

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in place, consumers focused less…

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to…

The Next Generation of Shoppers Needs a Next-Generation Strategy

Your grandma shops online. Many baby boomers do. But for retailers, having an online strategy isn’t enough — especially if it’s an…

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing. To capitalize on this…

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury…

ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing…

gen z

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

Claire’s Sets up Shop in 20 Macy’s Stores

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

74% of Millennials Would Like Pre-Owned Gifts — Here’s How Resale Can Flourish During the Holidays

Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

The Next Generation of Shoppers Needs a Next-Generation Strategy

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

2023 Leading Vendors to the Top 1000 Retailers Report

5 Trends Shaping Retail Strategy and Execution in 2023

Influencer Marketing Spending Surges to $4.6 Billion — Here Are the Most Important Areas to Target

The New Shopper Habits Shaping the Future of Retail Analytics

How To Recession-Proof Your Marketing

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