first-party data

How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups

There are a lot of ecommerce tech solutions out there today, but even among that ever-growing crowd Rokt stands out. The startup…

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior…

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with its CPG partners in…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things. More and more retailers are jumping…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

The 2022 Holiday Planning Guide for Retailers

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