Latest In: experiential retail

brand activations customer acquisition experiential retail in-store experience market testing pop-up retail product trial retail expansion retail marketing retail strategy
Catarina Tucker A Pop-Up Isn't Automatically a Market Test. So What Are We Actually Testing?

A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?

I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…

Executive Viewpoints October 29
bath & body works charlotte concept store customer experience experiential retail fragrance discovery merchandising personalization retail store design store innovation
Bath & Body Work Charlotte Flagship Store at the SouthPark Mall

Bath & Body Works Debuts First Feel Good Concept Store

Key takeaways Bath & Body Works is using its new Feel Good concept to simplify store navigation, clarify…

News October 29
customer experience Experience Center experiential retail Jos. A. Bank Karla Gray menswear merchandising Peachtree City retail experience store design store redesign tailored brands tailoring
Jos. A. Bank Debuts New Store Design

Jos. A. Bank Debuts New Store Design

Key Takeaways Jos. A. Bank opened a 4,960-square-foot store in Peachtree City, Ga., on Oct. 14 with clearer…

News October 23
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Best Buy Gamers

Best Buy Gamers Launched in Partnership with IGN

Key Takeaways Best Buy launched Best Buy Gamers in beta on Oct. 20, a free experience on BestBuy.com…

News October 20
agentic AI ci&t experiential retail Featured just walk out Melissa Minkow metaverse Printemps retail bankruptcies retail media retail remix Retail Remix podcast scan-and-go Skims spaving tariffs
Graphical image of global markets overset by Melissa Minkow headshot to represent tariffs, retail covered in this episode of Retail Remix.

Listen Now: Tariffs, Bankruptcies and What Comes Next in Retail

The Retail TouchPoints podcast, Retail Remix, returns for its fifth season with a doozy of an episode, but…

Features May 28
experiential retail retail events and activations ulta beauty Ulta Beauty World
Ulta Beauty storefront

Ulta Brings Ultimate Beauty Fan Event to San Antonio

Ulta Beauty is activating its fandom by hosting a one-day-only immersive event experience in San Antonio. Aptly named…

News March 4
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Skechers Brings ‘Performance’ Concept Store to Milan

A top destination for tourism with a footfall of 6,900 shoppers per hour, Corso Buenos Aires, a prominent…

News March 3
design:retail design:retail News experiential retail Harry Potter Shop in-store experience new store openings

Harry Potter Conjures Retail Magic in the Windy City

Harry Potter and his world of wizardry are coming to Chicago. The Warner Bros. Discovery-owned Harry Potter Shop…

News February 27
experiential retail Featured in-store retail media Macy's Macy's Media Network non-endemic advertising retail media store design
As retail media ventures further into stores, retailers like Macy's are exploring new modes of storytelling.

In-Store Retail Media Flexes to Move Beyond Digital Screens

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its…

Features January 31
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