New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still…
Features March 23
Latest In: email
How to Choose Email Software for Ecommerce
For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed,…
Executive Viewpoints August 19
Study: More Than Half of Shoppers Across All Generations Prefer Email Communications
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand…
Features October 25
Why Email Remains Indispensable
The email inbox of today is vastly different from the inbox of the 2010s — or even the…
Executive Viewpoints September 27
What to Expect in the Inbox in 2021
The email inbox is crowded like never before. Since the start of the pandemic, companies have had to…
Executive Viewpoints March 8
5 Things To Consider Before You Send A COVID-19 Email
While e-Commerce has surged in the past two decades, in-person transactions have kept retail relevant. But with most…
Executive Viewpoints May 15
Bluecore Launches Platform Designed To Create Consistent Email-To-Site Experiences
Bluecore, a retail marketing provider specializing in performance-driven email, has introduced the Bluecore Site e-Commerce platform. The software…
News December 5
With Text And Chat, Pier 1 Imports Cuts Costs, Adds Visuals To Contact Center Interactions
Pier 1 Imports has been looking for ways to save money, including ongoing moves to right-size its store…
News October 18
9 Email Campaign Strategies Every Retailer Should Be Using
While multi-channel marketing campaigns will drive the richest and most effective customer engagement strategy, email is still a…
Executive Viewpoints June 26Top Stories
