Latest In: email personalization

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…

Features February 10

Email Personalization Made Easy: New Strategies, New Results

Many years after its inception and early use, email personalization still represents a significant opportunity for retailers today.…

Executive Viewpoints April 9