Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led…
Features February 18
Latest In: ecommerce experience
Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?
As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out.…
Features November 29
Old Navy Merchandising Exec: BODEQUALITY Has ‘Changed the Way We Work…Top to Bottom’
In 2018, Edelman research saw the rise of “belief-driven buyers” — people who said they would buy or…
Features October 26
The Future of Ecommerce? Stores will Actually Play a Major Role
Many industry experts commented on the speed with which retailers — even those that had been slow to…
Features September 13
Exclusive Q&A: Ecommerce Winners Focus on What Customers are Seeking vs. the Products They’re Selling
Author Raj De Datta believes that the companies that are winning today in the crowded terrain of cyberspace are those focusing on the solutions…
Features September 8
5 Tips for Maximizing Influencer Marketing’s Impact
A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving…
Features September 2
Amplify Your Online Presence in Three Steps
Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the…
Executive Viewpoints July 23
Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World
Consumer shopping habits have shifted irreversibly towards ecommerce in the past two years. For many, every day has…
Executive Viewpoints July 21
Shoppers Are Flocking to a New Digital ’Hood. What Does This Mean for Retail?
During the pandemic, much like our working lives and our socializing, retail had to migrate solely online —…
Executive Viewpoints July 20Top Stories
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