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Targeting on a mass scale was the foundation of sound marketing efforts for most of the last century…
Executive Viewpoints
August 13
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The continued proliferation of online shopping makes it imperative for merchants to harness in-depth shopper information for more…
Features
August 13
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Every time a consumer visits a site, they have a two-way conversation with that brand, sharing important clues…
Executive Viewpoints
August 10
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As cross-channel browsing and buying behaviors continue to evolve, retailers can keep pace by delivering consistent and engaging…
News
August 3
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Retailers want to learn about the latest technology innovations and find out which retailers are implementing strategies around…
Features
July 31
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Consumers are the most influential factor in brand discovery via social media. As a result, retailers must keep…
News
July 27
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This is Part 2 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the…
News
July 24
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More than 40%, or $1.3 trillion of total U.S. retail sales, will be cross-channel by 2013, according to…
News
July 16
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Powerful web capabilities allow retailers to integrate personalized content and interactive features that resonate with shoppers, and in…
News
July 13