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Latest In: direct-to-consumer

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Why ‘Free Returns’ Broke U.S.DTC and What to Do About It Before Q4

The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders…

Executive Viewpoints October 19
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Many Fashion Brands Have Already Outgrown Their ERP

Many fashion CIOs I talk to are still asking whether to modernize off their legacy fashion ERP systems.…

Executive Viewpoints October 6
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The company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched its own direct-to-consumer (DTC) site and rewards program.

L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program

MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched…

News April 9
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Drug manufacturer Eli Lilly has launched a DTC site, LillyDirect

Eli Lilly Launches DTC Platform Offering Direct Access and Home Delivery for Some of its Drugs

One of the largest pharmaceutical companies in the world, Eli Lilly, is going DTC with the launch of…

News January 8
Amazon Amazon seller CPA customer acquisition digital growth direct-to-consumer dtc ecommerce ecommerce strategy Featured Retail ThinkTank (2023) Retail ThinkTank: Ecommerce Strategy (2023) Retail ThinkTank: Featured In Ecommerce Strategy (2023) SuperOrdinary
As emerging brands navigate an increasingly competitive digital landscape, many are turning to marketplaces (specifically Amazon) to acquire new customers.

Is Selling on Amazon the Cure for High Customer Acquisition Costs?

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…

Features July 7
community-based commerce customer experience customer retention digital growth direct-to-consumer dtc Featured Graf Lantz Retail ThinkTank: Business Agility & Innovation (2023) sustainability wholesale
For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016. Then the brand went viral during the pandemic thanks to its eco-friendly handcrafted face masks, which helped Graf Lantz expand its customer base 14X over the past three years.

Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless…

Features May 23
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Rows of consumer products in an aisle.

The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth

Two CPG experts, who also will be speaking at the Retail Innovation Conference & Expo this June in…

Features March 7
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The Dr. Squatch website encourages visitors to purchase bundles and subscribe to save on key hair, skin and body care items.

Dr. Squatch Focuses on Shipping Experience to Drive Global Growth  

From its funny viral videos to its quirky logo featuring a pipe-smoking, tie-wearing Sasquatch, the personal care brand…

Features March 6
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DTC Brands Forge Unique Paths to Growth

DTC Brands Forge Unique Paths to Growth

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so…

Features October 13
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