L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program
MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched…
News April 9
Latest In: direct-to-consumer
Eli Lilly Launches DTC Platform Offering Direct Access and Home Delivery for Some of its Drugs
One of the largest pharmaceutical companies in the world, Eli Lilly, is going DTC with the launch of…
News January 8
Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…
Features July 7
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability
For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless…
Features May 23
The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth
Two CPG experts, who also will be speaking at the Retail Innovation Conference & Expo this June in…
Features March 7
Dr. Squatch Focuses on Shipping Experience to Drive Global Growth
From its funny viral videos to its quirky logo featuring a pipe-smoking, tie-wearing Sasquatch, the personal care brand…
Features March 6
DTC Brands Forge Unique Paths to Growth
As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so…
Features October 13
How DTC Brands Are Scaling the Store Experience
Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if…
Features August 3
How DTC Brands Engineer Expansion Via New Product Categories
Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core…
Features May 11Top Stories
