Leveraging Rich Data From Mobile Interactions
With companies such as eBay generating $20 billion in mobile transactions, it’s easy to understand why retailers are…
News February 13
Latest In: Digby
Trend Watch: Bringing The Mobile Retailing Experience In-Store With Beacon Technology
A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions…
News January 31Your Location-Based Marketing Playbook
Photo courtesy: Digby If you were at NRF’s 2014 BIG Show, you know that location was a hot…
Executive Viewpoints January 21
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
When It Comes To Mobile Marketing, Location Is EVERYTHING
You know the old saying: it’s all about location, location, and oh yeah, location. And it seems like…
Executive Viewpoints November 5Digby Analysis Shows Mobile Apps Are On The Rise
The 20 most profitable retailers from 2012 now are using mobile apps to engage consumers, according to a…
News May 10TouchPoints TV: David Sikora, Digby
David Sikora, Digby Dave Sikora, CEO of Digby discusses location-based marketing in order to help retailers engage…
News October 2Fox Head Launches Mobile Site Targeting Youth Market
As the 2012 holiday shopping season approaches, many retailers are executing smartphone and tablet commerce strategies to drive…
News September 26Maurices Implements Location-Based Services App from AT&T, Digby
Maurices has unveiled a branded mobile app to enhance its customers’ in-store shopping experience. When shoppers enter one Maurices’…
News May 7Forrester Research Highlights Impact Of Location-Based Marketing
As consumers migrate to smartphones, more retailers are rolling out new strategies that leverage customer engagement via mobile…
News February 2Top Stories
