David’s Bridal Partners with The Black Tux on In-Store Shops, Omnichannel Offerings
David’s Bridal is partnering with online men’s formalwear brand The Black Tux to create a one-stop-shop experience for…
News March 2
Latest In: David's Bridal
David’s Bridal Launches Loyalty Program That Invites Whole Wedding Party to Participate
David’s Bridal has introduced its Diamond loyalty program, a tiered offering with rewards ranging from coupons to curated…
News December 9
David’s Bridal Implements Chatbot to Improve Messaging Traffic Management
David’s Bridal has launched a messaging-powered experience for customers led by concierge bot “Zoey.” The chatbot, which is…
News November 13
David’s Bridal Buys Online Resource Rustic Wedding Chic
David’s Bridal has acquired online wedding resource Rustic Wedding Chic. Maggie Lord, the founder of Rustic Wedding Chic,…
News October 20
David’s Bridal Launches 3D- and AR-Enhanced Dress Shopping Online
David’s Bridal has launched an immersive commerce experience that brings wedding attire directly into shoppers’ homes through 3D and…
News September 30David’s Bridal Deploys Virtual Stylists As Retailer Begins To Reopen Stores
David’s Bridal has launched a Virtual Stylist program, making 300 of its associates available to guide, inspire and…
News April 29
David’s Bridal Creates Chief Partnership Officer Position As It Aims For Product Category Expansion
David’s Bridal is continuing its turnaround efforts with the creation of a Chief Partnership Officer role, which will…
News January 10
David’s Bridal Creates Chief Digital Experience Officer Position
David’s Bridal has promoted Lizzy Ellingson to the retailer’s new Chief Digital Experience Officer role. Ellingson will oversee…
News December 23
Exclusive CEO Q&A: How David’s Bridal Stores Add Value In A Digital World
It’s been just a few months since James Marcum took the CEO job at David’s Bridal, and to…
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