data analysis

The Key to Connecting with Gen Z: Plug into Their Fandom

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to…

How Walmart+ SVP Plans to Get ‘Most of America’ to Join the Membership Program

The debut of the Walmart+ membership program in September 2020 was a significant departure for the retailer. “We spent 60 years democratizing…

Putting the ‘Certain’ in ‘Uncertain’: How Data Analytics can Help Retailers Adapt and Innovate

COVID-19 has proven to be one of the biggest catalysts for change for businesses since the turn of the millennium. The pandemic…

Tales From The Pandemic: 5 Lessons From ThirdLove CEO Heidi Zak

All retail businesses felt the aftershocks of COVID-19 — whether in the form of stalled business, forced layoffs or seismic shifts in…

2019 Retail Trends: Creating Meaningful Connection Online And On The Ground

Two iconic cinematic scenes come to mind when imagining the near-term future of retail: The first is from 2001: A Space Odyssey…

Import.io Raises $15.5 Million To Expand Data Analytics Offerings

Import.io, a web data integration solution provider, has closed a $15.5 million Series B funding round. The money will help Import.io accelerate…

56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling

The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes ever more technologically oriented….

How Retailers Can Make The Most Of “America’s Hottest Job”

Bloomberg recently declared the data scientist to be “America’s Hottest Job,” citing a national trend of employing those with a master’s degree…

Tableau Enhances Data Visualization Solution With Empirical Systems Acquisition

Tableau Software, a visual analytics solution provider, has acquired Empirical Systems, an artificial intelligence (AI) startup. Tableau will integrate Empirical Systems’ automated…

Sisense Develops BI Platform To Simplify Data Analysis

Sisense was launched in 2010 and offers a business intelligence and data analytics solution used to prepare, analyze and visualize data. This…

Toad & Co., Oregon Duck Store Leverage ERP To Simplify Reporting, Data Analysis

“Unified commerce” appears to be as much of a buzzword as an actual concept in retail. But two very different brands have…

77% Of Brands Want To Get More Insights From Retail POS Data

While brand manufacturers continue to invest in POS analytics and gather relevant customer data from retailer partners, 77% still believe they can…

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