Latest In: CVS Media Exchange

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Pinterest made a (colorful) splash at Cannes Lion.

The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence,…

Features June 18
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Shoppers considers merchandise in a CVS.

CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with…

News November 13
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Cookies are Here to Stay, But Retailers Can Still Differentiate with Data Privacy

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data…

Features August 8
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CVS's new self-service retail platform aims to offer brands faster access its media network.

New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’

CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser…

News June 18
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Media Networks Beyond Retail: How to Activate Your Right to Win

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new…

Executive Viewpoints June 6
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CVS Media Exchange (CMX) is partnering with Pinterest and LiveRamp on a new data clean room initiative to support brand advertisers.

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…

News February 29
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