How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers
The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer…
Features March 3
Latest In: customer segmentation
How A New Approach To Customer Segmentation Can Reduce Returns And Boost Profitability Up To 30%
Customer returns are reaching pandemic proportions. Increasingly, shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or…
Executive Viewpoints July 2512 Restaurant Brands Choose Cloud-Based Loyalty Platform
What do restaurants including Smashburger, El Pollo Loco, Pieology and Veggie Grill all have in common? They are…
News February 7
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
BCBG Boosts Online Conversions 6% With Data-Rich Personalization
BCBG Max Azria is an old hand at personalization in the physical world, where it has been crafting…
Features October 12
MyThings Enhances MyFunnel With Advanced Programmatic Customization
MyThings, a retargeting and performance display advertising platform, has added advanced customization for programmatic advertising to its myFunnel…
News October 4
Data Revolution In Retail Driven By IoT, Big Data And Customer Segmentation
I had the pleasure of attending the National Retail Federation big show, NRF16, as well as the show…
Executive Viewpoints February 16
Digital Geo Targeting Helps Make Customization A Reality
Using customized content that is tailored to specific shopper segments, retailers can create more relevant, compelling and successful…
News April 13
Blueocean Persona Helps Bolster Segmentation Efforts
Organizations still face challenges when trying to identify and understand their digital consumers. Despite having access to consumer…
News April 6
Symphony EYC Engage Eases Customer Segmentation Process
Retailers execute marketing campaigns across multiple channels — often simultaneously — throughout the year. As a result, campaign…
News March 3Top Stories
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