crosschannel marketing

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to ensure the money is…

Four Ways To Improve The Customer Experience In 2016

The customer experience has evolved into a major differentiator in today’s marketplace. Not only can it inaugurate customer loyalty and retention, but…

Tech Tools To Make The Independent Retailer’s Holiday Season Merry

If you had to grade yourself on your level of technology adoption, would you be headed for the honor roll or failing…

L’Occitane Supports Rapid Expansion With Yourcegid Retail

With more than 2,500 stores in 100 countries, L’Occitane generates more than $1.4 billion dollars in sales outside of France, its country…

Channel Innovation Awards Recognize Republic, 8 Other Retail Leaders

Retail TouchPoints is proud to present the second annual Channel Innovation Awards, honoring retailer leaders who are achieving cross-channel success in…

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