The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
Latest In: creators
As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships
TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the…
News March 28
NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach…
News November 16
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
TikTok Doubles Down on Community, Creators with New Platform Updates
As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines…
Features October 14
YouTube Teams with Shopify to Offer In-Platform Shopping
YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a…
News July 19
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’
Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is…
Features December 2
Pinterest Debuts Shoppable Livestreaming with Top Creators
Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable…
News November 1Top Stories
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