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Walmart Luminate is a new suite of data insights tools from the Walmart Data Ventures division.

Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features January 1
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Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…

Executive Viewpoints June 10
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Kroger Precision Marketing is bringing its first-party data to the Yahoo DSP.

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° —…

News May 1
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Cookie has once again delayed cookie deprecation on Chrome.

Google Again Delays Cookie Deprecation, This Time to 2025

In what has become a recurring plotline, Google has once again delayed third-party cookie deprecation on its Chrome…

News April 24
advertising solutions cookie deprecation first-party data retail media retail media network Walmart Walmart Connect Walmart Luminate
Walmart is making its Luminate shopper insights data available in its Connect retail media platform.

Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

For the first, Walmart is bringing together its data insights tool Walmart Luminate — which surfaces the retailer’s…

News April 18
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