Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform
Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory…
News June 12
Latest In: connected TV
Disney and Walmart Unveil Retail Media-CTV Advertising Integration
Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to…
News May 9
Amazon Touts ‘Full-Funnel’ Ad Capabilities with New Shoppable TV Formats
Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries…
News May 8
NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV
NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable…
News May 6
NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics
NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future”…
News March 25
3 Things Connected TV Can Do that Linear Can’t
This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…
Features December 8
Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store
Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest”…
Features December 5
Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth
Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest…
Editor's Perspective December 1
Watch out World – Amazon is Coming for TV
Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it…
Features October 27Top Stories
Latest Podcasts
Latest Resources
