NRF: Shoppers Are Spending for Valentine’s Day and Super Bowl Despite Pandemic Pressures
Valentine’s Day and the Super Bowl will provide a one-two punch of sales opportunities this year. Valentine’s Day…
News February 11
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Super Bowl LI Ads: Touchdowns And A Few Fumbles
More than 111 million people watched Super Bowl LI on Feb. 5, which means that a select few…
Executive Viewpoints February 8‘Make ‘Em Laugh’ Can Be A Marketing No-No
Advertising is all about standing out, and what better way for retailers to stand out than to convey…
Executive Viewpoints December 7
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Three Cheers For Dads: Which Brands Won Father’s Day?
By Alicia Fiorletta, Senior Editor Brands and retailers across the nation spent the past month engaging fathers and…
Executive Viewpoints June 24Top Stories
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