How Brands are Rethinking Pricing Strategy Amid Tariff Uncertainty
Brands are being squeezed like never before. On one hand, federal trade policy is causing the price of…
Executive Viewpoints September 11
Latest In: CommerceIQ
Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media
It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad…
Executive Viewpoints October 15
Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce
It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two…
Executive Viewpoints February 13
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Due Diligence: Winning October Prime Day Prep Strategies
Last month Amazon officially announced a follow-up to Prime Day coming this October — Prime Big Deal Days…
Executive Viewpoints September 26
Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns
Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands…
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